Workshop Leader: Empathy Mapping !

This will be a hands-on tactical Empathy Mapping workshop using posters, flip charts, illustrations, and practical applications within financial services

Objectives:

• Understand purpose and real world application of empathy maps in financial services and banking

• Identify key components of an empathy map

• Watch customer video or customer interview in-person as a source for the map

• Complete an empathy map and learn from other teams

• Gain confidence to lead empathy mapping sessions back at home with the team